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Summary of the
John Carlton Podcast
Learn from John Carlton the key components that make a great copywriter in the world today. John is most known for his impressive track record of success in copywriting and understanding human behavior. As always, Marketing Legends is ad-free and this week’s episode includes…
- The story of how John Carlton first got into copywriting
- Bucket lists – why everyone should have one
- How to make a great headline
- Adapting to the world of AI as a copywriter
- What is the most important thing in becoming a standout copywriter
In less than an hour, hear John’s personal story, and the values he adopted along the way that have helped him become one of the most renowned copywriters in the world. Buckle up for this episode as John Carlton drops knowledge bombs for an entire hour.
What makes John Carlton a legend?
John Carlton is widely regarded as a legend for being one of the best copywriters ever. John’s specific achievements include:
- Having an undisputed track record of success as a copywriter, with many of his ads & sales letters bringing in millions of dollars in sales
- Writing “The One-Legged Golfer”, a famous piece of copy that demonstrated masterful copywriting skills
- The author of several books and courses including his most popular, “The Simple Writing System”
- Maintaining his blog, The RANT, allowing him to share his wisdom with a broader audience.
Despite the evolution of marketing throughout the years, John’s teachings, methodologies, and writings have influenced countless professionals and continue to do so for generations to come. His foundational principles of good copywriting and understanding human behavior have cemented his reputation as a legend in marketing.
